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Amazon – Technical Analysis

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Since our May 12 call, Amazon has declined 11% and is now down about 15% from the top. Several newly recorded signals may now question whether the decline is ready to continue without interruption. Let’s take a closer look.

Amazon’s importance goes far beyond its own chart. As a heavyweight component of both the S&P 500 and Nasdaq, AMZN can meaningfully influence index momentum, market breadth, and overall risk appetite. That makes the current setup relevant not only for Amazon holders, but for the broader market as well.

Ending Diagonal

Amazon has developed a few technical signals that put a question mark on the Ending Diagonal formation. While that scenario remains on the table, I am now also tracking the 2025–2026 structure as a possible significant ABC correction of some degree. In that case, Amazon has a chance to stop the decline and reverse. The potential path for such a move is outlined on the chart below.

There are two critical levels. A breakdown below the red level would invalidate a larger potential green impulse 1–5. A breakout above the green level would invalidate a potential impulse down and open a path to a new ATH.

This is truly an inflection point. Technicals suggest a bounce is coming on multiple hourly frames. If that bounce develops in an impulsive manner and is supported by a solid bullish reversal candle, it could mark a short- to mid-term bottom.

I think it would be prudent to wait for a newly confirmed direction.